Two commissioned regional campaigns projects published to promote the iPhone photography capabilities and device features
To celebrate the concept of a balanced life during Ramadan, photographers Ola Allouz and Mansour Alsofi, hailing from the UAE and Saudi Arabia respectively, set out to capture a series of images showing moments of reflection, family connection and physical activity, all shot on iPhone XS to deliver one message: “Finding balance during the holy month of Ramadan”. The result is the stunning and utterly thoughtprovoking campaign “Finding Balance”, which is set to inspire people the world over.
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- Harper’s Bazaar Arabia, Apple Celebrates Ramadan With A New Campaign Shot By Regional Talents
- The Drum, Finding Balance
- Khaleej Times, Finding balance and reflection in life during Ramadan through the lens
- Cult of Mac, Apple celebrates Ramadan and 4K video on the iPhone XS
- LBBOnline, Apple Celebrates Ramadan and Eid with 'Finding Balance' Shot on iPhone Campaign
- Marketing-Interactive, Apple wants consumers to find balance this Ramadan using the iPhone
- MacDailyNews, New Apple ad appeals to those who celebrate Ramadan
- Absolute Geeks, Photographers Ola Allouz and Mansour AlSofi embrak on Apple’s “Finding Balance” campaign during the holy month of Ramadan
- iGen.fr, Shot on iPhone : Apple recherche l’équilibre pour le ramadan